Scaling media revenues for retailers

The Platform 195 Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner marketing we deliver significant incremental revenue across e-commerce sites, apps, inflight media and social and programmatic channels.

Why Platform 195?

Discover why top retailers use our market-leading retail media technology platform and our bespoke managed service to scale their media solutions and partner marketing, deliver effective campaigns for partners and drive revenue and profit.

Our proprietary omni-channel Retail Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets.

Consulting

End-to-end ideation delivering complete media monetisation strategies, advertising unit placements, commercial go-to market strategy, efficient advertising operations and advice on technology and commercial partnerships.

On-Site Delivery

Our cutting-edge ad server Uplift Ads powers all kinds of advertising formats on site, such as sponsor listings or native ads, with server-side implementation that enables fast loading and avoids revenue leakage from ad blockers.

Flexible Resources

Don't have an in-house production team? Outsource advertising, design & production operations to us with our managed service, or use our team to complement your in-house resources when you need an extra pair of hands.

Central Management

Uplift Hub – our unique campaign management tool – allows customers to manage onsite and offsite media from the same interface, as well as allowing sales & campaign management stages, automated creative approval, finance and CRM integration, as well as automated screenshots and one-click campaign reporting.

Off-Site Campaigns

Leverage one of the most advanced audience extension ad networks in the market, maximise the value of your audience and scale media revenues through off-site campaigns across Connected TV, Programmatic Display, Social Media, Programmatic Out of Home, Proximity Mobile, Audio and more.

Sales Support

Full commercial enablement through media kit ideation, design and production (including inventory analysis, rate cards and ad packages per geography/product when required), as well train & support retailer partnership, sales and supply teams.

We work with the biggest names in travel, retail and sustainability:

Here's a selection of the brands we serve:

Find out how Platform 195 can help you to drive incremental growth today
Contact Us

Your all-in-one Retail Media platform

Modernise your media offering

Deliver efficiently and effectively

Increase revenue and profits

Grow your media and partnerships revenue with Uplift's unified platform. Connect to existing and create new media channels on-site, off-site and in-store with automated delivery and reporting.

Learn more
Campaign Management Hub
Automated one-click reporting
Centralised Asset Management
Real-time performance

Set up, optimise and report from one simple platform

One-click reporting for efficient ad operations

Campaign assets easily stored and easy to access

Live performance metrics on campaigns down to every line item

We're highly reviewed

“ Platform 195 have built one of the first integrated buy-and-sell technology stacks globally. It is best in class and ground-breaking in the performance and scale it delivers for their retail clients and in turn their supplier partners. ”

Henry Eccles, Head of E-Commerce, Google

Let's talk

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