Marketing clean energy to a complex audience: How to turn a sceptic into an advocate

Welcome to the Platform 195 blog

Read on for insights and reflections about the retail media industry.

Reflections on the last 12 months of Retail Media Moguls

Reflections on the last 12 months of Retail Media Moguls

Airlines and the retail media resistance: A tale of challenges and chance

Airlines and the retail media resistance: A tale of challenges and chance

Understanding the importance of audience extension in a scalable Retail Media Network

Understanding the importance of audience extension in a scalable Retail Media Network

Why siloes are the enemy of growth and how to avoid or overcome them when starting a retail media network

Why siloes are the enemy of growth and how to avoid or overcome them when starting a retail media network

The value of off-site media solutions to drive partnership success

The value of off-site media solutions to drive partnership success

Retail Media Moguls Podcast: Data and technology in retail media

Retail Media Moguls Podcast: Data and technology in retail media

Why travel brands need to get serious about creating video content

Why travel brands need to get serious about creating video content

Key Takeaways from the 2023 World Aviation Festival Held in Lisbon

Key Takeaways from the 2023 World Aviation Festival Held in Lisbon