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We were recently asked by a leading tour operator to help overhaul their marketing and media strategy and output. The first stage in the process was to create a three-year transformation plan across product, technology and personnel. As part of this process we streamlined and aligned the company’s media product across 14 markets, integrating our proprietary Uplift Ads platform along with Salesforce to create efficiency in sales management, campaign delivery and order fulfillment and inventory management. Once these foundations were established we launched a full-suite audience platform using detailed retailer data to reach customers and consumers. This allowed our client to launch full-funnel marketing campaigns across connected TV, digital Out of Home, proximity, paid social and display – all powered by our proprietary Uplift Ads platform. To ensure success during the transition period we also supported operations through campaign management, production and media buying. These activities combined contributed to an over 1,000% growth in profitability across external off-site campaigns, along with increasing the effectiveness of campaigns to drive repeat business and deal-size growth.
Contact usPlatform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Why Platform 195? Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Retail Media platform, Uplift Ads (www.upliftads.io), is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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