At the height of the pandemic, pre- and post-travel testing was an absolute necessity for anyone hoping to head abroad. The team at Platform 195 stepped in to help Express Test get its message out – providing an essential service for travellers at a stressful time.
Of all the industries to overcome barriers during the COVID pandemic, travel was undoubtedly one of the worst affected. With regulations on testing changing on a rolling basis, understanding the requirements needed to be cleared for travel, locating an available testing centre and booking a test to coordinate with flight departures caused serious headaches for all. Express Test by Cignpost asked our team to help them take some of the pain out of testing by serving highly targeted ads to travellers in the booking phase, allowing them to book a pre-departure or post-arrival COVID test to coordinate with travel plans. By using eye-catching creative ads across a network of partner sites, served with precise geo-targeting to travellers at key moments in the booking journey, we were able to drive over £190K in revenue for Express Test during the weeks of the campaign. Continuous A/B testing allowed us to optimise consistently to ensure top performance – leading to an audience reach of over 1.6 million. The campaign consistently outperformed industry benchmarks for CTRs and engagement and delivered an outstanding ROAS for Express Test, enabling them to expand rapidly and increase media spend 3x for the next phase of the campaign.
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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