When it comes to summer holidays, many UK consumers are driven more by price point than brand loyalty. And with so many Online Travel Agents (OTAs) in the UK market, This can make driving incremental growth really challenging. With the easing of travel restrictions post pandemic, UK consumers were eager to book holidays once again, and Travel Republic asked us to help them capture this wave of intent and deliver strong growth by creating highly targeted, data driven performance campaigns served to customers at the right point in the booking cycle. We designed and built feed-driven dynamic ads that changed text and visual based on contextual and first-party data. The ads were served using our extensive travel media network and preferential media rates, layering Google Intent for travel searches to a range of destinations and Affinity competitor audiences to find consumers most likely to book a holiday. We combined this with a preferred deal across Trip Advisor on focus destinations, bringing consumers into the funnel and then retargeting them to capture the booking. The campaign drove fantastic results for Travel Republic with an amazing 21:1 Return on Ad Spend (ROAS), outperforming any previous programmatic display activity for Travel Republic, while the retargeting activity outperformed similar campaigns on competitor platforms such as Criteo.
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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