Influencer marketing has taken the business world by storm since the launch of Instagram in 2010, and reached new heights with the launch of Instagram stories in 2016. It opened up a new channel of customer interaction, and with 69% of consumers reporting that they trust influencers’ recommendations* over information coming directly from a brand, its importance in the marketing mix is showing no signs of slowing down. In 2019 Iberostar Hotels and Resorts approached us to collaborate on an influencer marketing campaign showing the variety of experiences available at their 120 hotels and resorts worldwide. We developed the idea of a creative wrapper around a marketing core, using the concept of #myholidaymyway to showcase the many different experiences available at Iberostar properties. Each of the influencers involved in the campaign filmed their assigned property in a way that was unique to their own creative style, sharing their day from a first-person perspective and opening a window onto the Iberostar experience. They showed prospective customers that whatever you want your holiday to be, you can do it your way with Iberostar. *Source: https://thesocialshepherd.com/blog/influencer-marketing-statistics
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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