Travel brand Gaviota tasked us with creating an inspiring visual campaign to showcase the best of their properties alongside Cuba’s vibrant towns and beaches and reassure travellers that the island was once again a safe choice following a major hurricane.
In 2017 Hurricane Irma struck the island of Cuba causing serious damage to the island’s infrastructure – the worst hurricane to hit the country in close to a century. Following a major cleanup and restoration operation, the island was ready to welcome visitors once again. Travel brand Gaviota asked us to create an uplifting campaign that would put Cuba top of mind as a vibrant and unforgettable destination while showcasing their hotel properties on the island. Customer research indicated that the awareness of the country’s regions was low beyond Havana and Varadero, so the campaign also needed to boost awareness of the different destinations to choose from on the island. To increase awareness of Cuba as a desirable destination we created an extensive display campaign using inspiring video combined with a soundtrack of iconic Cuban rhythms and clever use of the Cuban flag as a visual device. Campaign ads were served online, digitally, across social media, in-store, in print, and also via a parallel influencer campaign. As part of the video content we created an animated map highlighting the different regions and the various activities available in each, educating visitors on the different experiences available on the island. The campaign generated an incredible 3.6 million video views with a reach of over 9.5 million, delivering outstanding results for Gaviota.
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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