THE FULL STORY

It is well documented that video content increases customer engagement online. In fact, 79% of customers* prefer to watch a video about a product than read about it. Between populating a website, regular posting on multiple social channels and creating paid advertising assets, travel brands need a constant flow of high quality content if they are to keep customers browsing and booking. EasyJet understands the importance of creating inspirational content with a sales core, so they asked our team to create a bank of bespoke images and video combining both hotel accommodation content and broader destination content, filmed at their top properties. Visual refresh for hotel listings Most Online Travel Agents (OTA’s) use the same hotel images from the same central libraries known as “bed banks”, making their listings feel generic. We visited 150 hotels across the easyJet network to capture bespoke accommodation images and video, empowering the EasyJet team to create engaging listings that stand out from the competition. Our scalable, cost-efficient model means we can work quickly to deliver images and video. Social-first content to drive sales messaging Alongside hotel imagery, we were asked to create social content libraries across several key destinations, ensuring that the team at EasyJet have over 2,500 assets to choose from for display campaigns and social media. This mix of imagery and video content can be used to fulfill marketing campaigns and feed into email and organic social media, making it a very cost effective way to support marketing initiatives. Tailor-made inspiring content helps to drive an increased social following, fuel engagement and drive incremental sales.