Platform195 insights

Explore our latest case studies and articles for deep dives into industry trends, real-world success stories, and expert perspectives.

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Blog post

The importance of creating unique video content when selling hotels and holidays

When done well, video content can double hotel booking conversions compared to static, generic images. Why? Because bland imagery doesn’t cut it when it comes to selling dreams.

Blog post

The travel industry is nuanced, pick a retail media solution that accommodates this

With more retail media solutions entering the market, it’s tempting for OTAs to consider tools that have succeeded for supermarkets, fashion retailers, or electronics stores. Yet travel is fundamentally different

Blog post

Siloes are the enemy of partnership growth. How to avoid them and other pitfalls when scaling your co-marketing

To effectively scale co-marketing and partnerships, you need to ensure all your ducks are in a row and working well together.

Blog post

Why OTAs must modernise their co-marketing for the digital age, or risk losing their competitive edge

There’s huge appetite from tourism boards, airlines, and hotel chains to partner and advertise within OTA ecosystems. But many OTAs lack the technology infrastructure to scale quickly and prove ROI.

Blog post

Retail media: What it is and why it matters for OTAs and Tour Operators

In travel, it’s the modern evolution of long-standing practices like brochure placements, co-branded emails, sponsored listings, or package deals promoted through partner channels.

Case study

Transforming partnerships and retail media for the world’s oldest travel brand

Our founding team has an unrivalled experience building media businesses inside of retailers, having built one of the biggest advertising operations in the travel industry, before founding Platform 195. This is their story.

Case study

From analog processes to robust media network

Discover how TUI transformed its partner marketing with Platform 195, launching TUI Reach to unify data-driven campaigns across markets and triple revenue within six months.

Case study

How Hays Travel embraced digital and won over tourism boards

Hays Travel partnered with Platform 195 to modernize its tourism board marketing, launching digital campaigns with Uplift Ads+ and unlocking a new revenue stream.

Case study

Raising brand awareness nationwide for a glamorous new casino resort in Cyprus

Melco Resorts & Entertainment needed an agile and creative PR partner to implement a multi-faceted PR strategy to support the launch of Europe’s first integrated resort, City of Dreams Mediterranean. The team at Platform 195 stepped in to create PR magic.

Get in touch

Looking for cutting-edge retail media and marketing services? Want to learn more about how Platform 195 can support your growth? Reach out via the form or send us an email. We’d love to hear from you.