Data-driven retail media technology & intelligent marketing

We help brands grow stronger together by combining data science, technology, creativity, and marketing best practices to drive high-impact partnerships and measurable results.

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Where data and technology meet creativity to drive performance

At Platform 195, we fuse data science, cutting-edge retail media technology, and creative strategy to help brands go further—faster. From streamlined travel partnerships to full-funnel marketing, our solutions harness first-party data to connect the dots and drive performance.

Whether you’re launching a travel retail media network, elevating brand partnerships, or amplifying your impact, our intelligent tools and industry expertise give you a powerful edge in today’s competitive landscape.

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Transform your travel partnerships

Simplify media partnerships and co-marketing with our purpose-built, modular retail media ecosystem. Manage, deliver, and optimise all your campaigns in one powerful platform.

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Make your brand unmissable

Stand out with intelligent, insight-led marketing strategies. From awareness to conversion, our end-to-end solutions ensure your message lands at every stage of the funnel.

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What our customers say

“Platform 195 have been brilliant partners from day one. A rigorous plan to ensure the best outcomes at every stage and a team spirit that makes them great to work with. They bring creativity, collaboration and get the job done to the highest level.“

“The team at Platform 195 are on track - incredibly - to increase our supplier revenues this financial year. In the middle of a global pandemic. In a travel business. They’ve been one of the best investments we’ve made."

"Platform 195 put Plug me in on the map. We knew what we wanted but we didn’t know how to get there. It’s been, and still is, a continuous process but throughout it Platform 195 have given us the tools and the confidence we need to be able to tell our story."

"We rely on Platform 195 to guide us strategically because of the knowledge they come armed with. All the processes, opportunities – they have seen them before. They have tried and delivered the solutions. So, it’s all proven."

“The team at Platform 195 totally transformed and modernised how we delivered supplier marketing and media solutions at Thomas Cook. They blended commercial brilliance, data, technology and creativity to drive significant revenue, profits and shareholder value. Put simply, they are the best at it.”

“Platform 195 have built one of the first integrated buy and sell technology stacks globally. It is best in class and ground-breaking in the performance and scale it delivers for their retail clients and in turn their supplier partners.”

"You need someone who speaks the same language as you so experience in travel is critical. There are people who understand the tech but not the travel or vice versa, but Platform 195 know both, they’ve been there and got the t-shirt. They speak our language. It provides needed familiarity when you are talking about new ways of working."

"Platform 195’s partnership has been invaluable over several years of working together. They bring deep sector knowledge with strategic and creative expertise, performance marketing smarts, and they act as a true extension to our team. Together, we've tackled complex challenges and achieved significant milestones in our sustainability journey."

Ready to grow your brand?

Whether you're just starting out or looking to take your travel retail media and marketing to the next level, Platform 195 is here to help.

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Platform 195 Insights

Explore our latest case studies and articles for deep dives into industry trends, real-world success stories, and expert perspectives.

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From terminals to touchpoints: How airports can unlock new revenue with digital retail media

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Someone watching beach videos on their phone at a desk with coffee

The importance of creating unique video content when selling hotels and holidays

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The travel industry is nuanced, pick a retail media solution that accommodates this

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Siloes are the enemy of partnership growth. How to avoid them and other pitfalls when scaling your co-marketing

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Phone illustration with suitcases, planes, passports and other objects extruding from it

Why OTAs must modernise their co-marketing for the digital age, or risk losing their competitive edge

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Retail media: What it is and why it matters for OTAs and Tour Operators

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Thomas cook branded plane flying through the sky

Transforming partnerships and retail media for the world’s oldest travel brand

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From analog processes to robust media network

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Children playing with inflatable toys on the beach

How Hays Travel embraced digital and won over tourism boards

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Shot of new casino resort in cyprus overlooking deep blue waters

Raising brand awareness nationwide for a glamorous new casino resort in Cyprus

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A collection of holiday images made for easyJet holidays

Creating inspirational content with a sales core to stand out from the crowd online

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Smart home with various sustainable features

Creating a brand and a purpose driven movement

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Young girl playing in blue waters with inflatables

Connected TV campaign to drive awareness of super Black Friday savings

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photographer pointing a camera inside a moving car

Why travel brands need to get serious about creating video content

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Understanding the importance of audience extension in a scalable Retail Media Network

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The value of off-site media solutions to drive partnership success

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Reflections on the last 12 months of Retail Media Moguls

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Marketing clean energy to a complex audience: How to turn a sceptic into an advocate

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Platform 195 appoints former easyJet Holidays Head of Commercial Partnerships Roy Stratford as Director of Retail Media Services

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Airlines and the retail media resistance: A tale of challenges and chance

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Bringing a sustainability brand to life through full funnel marketing

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Quadrupling retail media revenue for a UK-based online travel agent

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Get in touch

Looking for cutting-edge retail media and marketing services? Want to learn more about how Platform 195 can support your growth? Reach out via the form or send us an email. We’d love to hear from you.