EGG

When Liberty Global acquired Egg, a clean energy business focused on EV chargers, solar and home battery storage, they looked to Platform 195 to bring the brand to market. We created an integrated, full-funnel marketing strategy to launch the brand, increase awareness and drive performance.

We built the brand off the universal human truth that we all want a better future for our kids but in today’s climate it feels out of reach for many. Egg have changed that by making the clean energy future we want accessible, affordable, and understandable.

Egg are cracking a better, clean energy driven future for every family in Britain.

The Strategy

• Strategic, research-driven brand positioning to carve out a creative white space in the market
• Creation of an emotive integrated marketing campaign across awareness driving online TV, outdoor and PR alongside social engagement, performance-driving digital and paid search.
• Media planning, buying and ongoing optimisation to drive inspiration and sales among an early adopter and mass audience.

The Results

• Award-winning product launch with 20% increase in share of market.

• 850% uplift in product sales and 5:1 ROAS

• Over 3x increase in conversion rate and 47% reduction in cost per sale compared to previous benchmarks